FIFA COOLING TOWELS
GET READY TO GET COOL!
Staying cool during the action is a breeze with FIFA Cooling Towels.
Simply pull your towels out, fill the bottle a quarter of the way with water, and push one towel back inside until damp. Place it around your neck or under your cap and wait for the magic of a silky-cool refreshing experience as the fabric temperature drops.
Want to change up your look? Wear the dry towel as a fashion-forward accessory all day.
Each towel tells a Toronto story and will be a beautiful limited edition keepsake
and functional towel for years to come.
Series 1
Towel A
Toronto Nite Life
This towel is a nod to the Toronto Skyline at night. It has a Desi Nights TO Bollywood feel (dance party anyone?). Acid green symbolizes electric energy, youth, speed and action. No wonder it’s a favourite colour of sports jerseys and high fashion globally.
Towel B
Switch
Front to Back or Back to Front. Black & White always works. Wear this striking towel to best compliment your FIFA tee or your fave outfit. Either way it’s swish way to be cool and stay cool.
Series 2
Towel C
Sanctuary City
There are hundreds of cities across the world that identify as a “Sanctuary Cities”. It means different things in different countries but here in Toronto it means that undocumented residents can safely access municipal services like libraries, shelters, and emergency health care without fear of deportation. Sanctuary Cities colour is purple. It also traditionally represents the 2SLGBTQI community. So we love purple because purple means love.
Towel D
The World in a City
"We are the World in a City" is FIFA’s tag line ‘specially for the Six. Toronto is the most cosmopolitan city in the world and we couldn't be prouder of our multicultural heritage.
Series 3
Towel E
Manifesto
We all need a creed. Words to live by, to inspire us, to bring us together. The FIFA 26 Manifesto is such a document for times such as these. These lines are pulled from the full FIFA 26 Manifesto. We also feel that this towel pays homage to soccer scarves everywhere.
Towel F
We Are United
The “United” in the name of many famous and storied soccer teams has a long history. It indicates that two teams have merged to incorporate under one ‘unified’ city banner. United symbolizes loyalty to a community and a shared identity. The ‘fam’. So this towel is our love song to Toronto and to Canada 'cause really we are all one big family.